P.T. Barnum (1810-1891) is the author and the voice of “The Art of Money Getting” (1880). He presents his advice based on personal experience as a successful showman and entrepreneur. Barnum confesses to smoking ten to fifteen cigars daily until quitting fourteen years prior, provides personal anecdotes about purchases and financial decisions, and cites his acquaintance—a London penny showman friend who relocated to America and became worth sixty thousand dollars. His writing style is moral and prescriptive, presenting rules and principles derived from both personal experience and observations of others.